Project Overview
A custom calendar and engagement application for Cipla's field force, unifying tasks, to-do lists, and contextual reminders for high-value client events such as birthdays and anniversaries.
The Challenge
Pharma field representatives manage hundreds of HCP and customer relationships, where the small touchpoints — a birthday call, an anniversary message, a contextual follow-up — drive long-term trust. A generic calendar was not enough; Cipla needed something purpose-built for this rhythm.
Our Approach
We delivered a custom calendar and engagement app integrating tasks, to-do lists, and event-driven reminders against each contact's profile. The application surfaces what matters today — meetings, follow-ups, important client moments — in one focused view, replacing the patchwork of consumer calendars and notes apps the field had been using.
The Outcome
Field reps standardised their daily planning on one tool. High-value client touchpoints stopped slipping through the cracks, and managers gained visibility into engagement rhythm across the team.