Project Overview
A high-throughput data feed engine for a global software giant, ingesting from FTP, APIs, and databases across CSV, TSV, XLS, and XLSX formats via MS SSIS, then filtering, transforming, and distributing tailored feeds to advertising agencies worldwide.
The Challenge
A global software giant needed structured, daily advertising feeds delivered to agencies worldwide — but the upstream data was scattered across FTP servers, APIs, databases, and inconsistent file formats. Manual feed preparation was unsustainable at the scale and cadence required.
Our Approach
We engineered a high-throughput data feed engine on MS SSIS that ingests from FTP, APIs, and databases across CSV, TSV, XLS, and XLSX. The platform processes, filters, and transforms the data against agency-specific criteria, generates each tailored feed, and distributes globally on schedule. The structured ingestion-to-distribution pipeline is precisely the substrate today's AI-driven marketing data activation systems extend.
The Outcome
The client replaced manual feed assembly with a structured, scalable engine — delivering trusted feeds to agencies worldwide on time, every cycle.