Project Overview
iDrive is a centralised pharma prescription tracker capturing monthly own-brand and competitor prescriptions across the country, with drill-down market share analysis from pan-India to neighbourhood level in real time.
The Challenge
Pfizer's field force was capturing prescription data through fragmented reporting tools, and competitive market share signals were arriving weeks late. Decision makers had no real-time, geographic view of how products were performing against competitors at the regional and local level.
Our Approach
We built iDrive as a centralised prescription tracker. Medical Representatives capture monthly own-brand and competitor prescription counts; the platform aggregates upward through a configurable hierarchy from pan-India down to localities. Reports cut by doctor segment, region, and market share are generated in real time. The structured, longitudinal prescribing dataset is precisely the kind of input AI-driven market access analytics now build on.
The Outcome
Pfizer leadership gained a real-time, multi-level view of prescribing patterns and competitive penetration, replacing weeks-late reporting with on-demand market intelligence.