Mobile responsive is a technical web design approach that sees CSS used to adjust the size to the device used. The code is typically more sophisticated and the design emphasizes desktop needs. In simple words, the websites are built mainly for desktop users in mind and then made to work for mobile devices.

Search engine giants like Google made it very clear that it considers mobile-first as the default design approach of the future.

After all, a record-breaking 5 Billion Mobile Phone users aren’t likely to be going anywhere anytime in the recent future.

Mobile-first, by contrast, is a design strategy. Yes, it applies a mobile responsive framework – but it prioritizes mobile users’ needs above all. Instead of creating a desktop website and forcing it to fit in a mobile box, you create one that caters to the majority of users on mobile-first.

Mobile websites haven’t been a priority for designers until now. Already, 52.64% of total internet traffic takes place on a mobile device. There are several techniques that spring to mind when we think of the gradual shift from responsive web design to a mobile-first approach.

Above all, designers should aim to keep it simple. For instance:

• Remove tiny buttons; delete scrolling images.
• Get rid of any 13 field forms.
• Cut down the total number of pages on the website and add an improved search feature.
• Use a maximum of two columns for mobile design.
• Take care to use clean lines and wide borders.

There is nothing more frustrating than clicking a link from your mobile that fails to load because, while the main site is mobile responsive, the landing page it leads to is not. We especially dislike being taken to an off-kilter, practically impossible to complete the lead-gen form.

Your calls to action will be ineffective if they aren’t designed with mobile in mind – which means you could be losing out on leads and sales.

So, quit throwing money down the drain!

See to it that your CTA is mobile-first.

Test links and try out some mobile-friendly calls to action including SMS, text messaging, and live chat.

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