Project Overview
vGreet is an image personalisation platform that generates individualised videos for doctors and medical professionals, enabling structured, name-aware engagement at scale.
The Challenge
Pharma engagement with doctors and medical professionals tends to be templated — generic emails, mass mailers, identical assets. Stratawiz wanted a way to deliver structured personalisation at scale, so each HCP received a video that genuinely felt addressed to them.
Our Approach
We built vGreet as an image personalisation engine that generates individualised videos for HCPs at scale. Names, contexts, and brand elements are composited per-recipient, turning a campaign of one video into thousands of personalised ones. The structured personalisation pipeline is precisely the substrate today's AI-driven creative-personalisation platforms extend.
The Outcome
Stratawiz delivered structured personalisation to HCP-facing campaigns, with measurable engagement lift over generic mass assets.